Brand Marketing, GTM Planning Manager - Integrated Marketing - TikTok Shop by Tokopedia - Indonesia
- Jakarta
- Permanent
- Full-time
This campaign ops is the main PIC leading for end to end campaign planning and execution, building strong campaigns that benefit both sellers and platform, excite buyers to shop on platform. The role requires a strategist who is strong in analytics and can translate targets into workable actions. The person would be the center of collaboration across functions to create the most compelling campaign in the marketResponsibilities:
- Lead GTM planning and rollout for joint campaigns across Tokopedia and TikTok Shop, including: Double Date (e.g. 8.8, 9.9, 11.11, 12.12), Monthly/weekly thematic sales, Brand-led campaigns (e.g. Beli Lokal, Ramadan Ekstra Seru)
- Develop clear GTM frameworks, timelines, and asset requirements to align internal stakeholders and external partners.
- Collaborate closely with Creative, Category, Campaign, and Performance Marketing teams to ensure marketing plans are aligned with business goals and delivered on time.
- Track campaign execution, flag risks, and ensure high-quality and timely rollout across owned, paid, and partner channels.
- Build performance recaps and learnings for future optimization.Qualifications:Minimum Qualifications:
- 5+ years of experience in brand marketing, trade marketing, or GTM planning ideally from the brand or seller side.
- Deep understanding of campaign operations and sales calendar rhythm in e-commerce or retail.
- Highly organized with strong attention to detail and stakeholder management.
- Experience in managing fast-moving, cross-functional campaigns with multiple dependencies.