Brand Marketing (Associate Manager/Manager)

  • Jakarta
  • Permanent
  • Full-time
  • 12 days ago
We're looking for a Brand Marketing Sr. Associate who can blend strategic thinking with hands-on execution-someone who can help craft our brand story, steer the direction of our content, and create offline experiences that connect deeply with parents and the community.What You'll Do1. Brand Marketing
  • Support the development and execution of brand strategies that build awareness, trust, and emotional connection with parents.
  • Maintain brand consistency across all communications and touchpoints-digital, print, in-school, and events.
  • Conduct market research and parent feedback surveys to inform brand positioning and messaging.
  • Track brand health metrics (awareness, preference, satisfaction) and recommend improvements.
2. Content Direction & Production
  • Steer creative direction for Sparks' content across channels: social media, website, newsletters, and brochures.
  • Work with educators, photographers, designers, and videographers to produce authentic, engaging stories from our classrooms.
  • Manage content calendars to ensure timely, relevant, and impactful storytelling.
  • Review creative outputs to ensure alignment with Sparks' tone, warmth, and visual identity.
3. Offline Event Coordination
  • Plan and execute open houses, school events, and community activations that reflect Sparks' values.
  • Oversee event logistics, vendor coordination, and on-site execution to ensure flawless experiences.
  • Collaborate with academic and operations teams to integrate events into broader marketing campaigns.
  • Measure event success through KPIs such as attendance, parent engagement, and post-event inquiries.
Job Requirements:
  • Education: Bachelor's degree in Marketing, Communications, Business, or related field.
  • Experience: 1-3 years in brand marketing, event coordination, or content production-experience in education, lifestyle, or family-focused brands a plus.
  • Strong understanding of brand storytelling and consumer (parent) psychology.
  • Creative eye with an appreciation for detail and aesthetics.
  • Excellent communication and project management skills.
  • Data-driven mindset with the ability to measure and report impact.
  • Collaborative spirit-able to work seamlessly across creative, academic, and operational teams.
  • Bonus: Familiarity with Canva, Adobe Creative Suite, or photography/videography basics.

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