
Strategy & Business Planning Specialist
- Tangerang, Banten
- Permanent
- Full-time
- Analyze POS performance data to formulate local campaign strategies and directions (per cluster or per segmentation).
- Develop a marketing framework and activation structure that can be used to create POS campaigns — not mass templates, but scalable approaches.
- Design store-specific program approaches based on business priorities (volume, area potential, seasonality, etc.).
- Provide recommendations for campaign funnels (Attract–Walk-in–Conversion) and channel mix (POSM, digital, community, KOC).
- Initiate program and activation ideas based on local insights and real field conditions.
- Develop strategic proposals and creative briefs.
- Evaluate program/campaign performance and suggest iterations based on insights.
- Bachelor degree in Business, Finance, Economics, or any related field
- 3–6 years of experience in business planning, marketing strategy, or
- Experience working with field or regional teams (decentralized structure)
- Strong in Business & Campaign Planning, Cross-functional Collaboration, Communication & Execution Briefing, Adaptability & Grounded Ideation
- High ownership and ability to work independently or in cross-functional teams.
- Preferably with prior experience in creating program frameworks or reusable library frameworks
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