Head of Trade Marketing - FMCG
Michael Page
- Jakarta
- Permanent
- Full-time
- Develop and execute category strategies to drive revenue growth, market share, and profitability.
- Conduct in-depth market analysis, including competitor analysis, consumer trends, and industry dynamics, to identify opportunities and threats within the FMCG category.
- Collaborate cross-functionally with product development, marketing, sales, and supply chain teams to ensure alignment and execution of category strategies.
- Lead the development of product assortment plans, pricing strategies, and promotional activities to optimize sales performance and enhance consumer engagement.
- Drive innovation and product differentiation through new product development, product enhancements, and packaging innovation.
- Establish and maintain strong relationships with key retail partners, negotiating terms and agreements to maximize distribution and visibility of FMCG products.
- Monitor and analyze category performance metrics, providing insights and recommendations for continuous improvement and optimization.
- Lead, mentor, and develop a high-performing category management team, fostering a culture of collaboration, accountability, and excellence.
- Bachelor's degree in business administration, marketing, or a related field; MBA preferred.
- Minimum of 7 years of experience in category management, product management, or marketing within the FMCG industry.
- Proven track record of successfully developing and implementing category strategies that drive revenue growth and market share expansion.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication, negotiation, and presentation skills.
- Strategic thinker with the ability to anticipate market changes and capitalize on emerging opportunities.
- Leadership experience, with the ability to inspire and motivate teams to achieve common goals.
- Passion for consumer goods and a deep understanding of consumer behavior and preferences.
- Results-oriented mindset with a focus on delivering measurable business outcomes.
- Multinational FMCG company
- Hybrid working arrangement
- Big brands in the industry