Head of Marketing - Automotive
Michael Page
- Jakarta
- Permanent
- Full-time
- Oversee and drive online and offline marketing initiatives for the new model launch, integrating online channels (new media, social media, SEM/SEO), traditional media (ATL), public relations, and event activation.
- Develop and implement a comprehensive marketing plan and forecasts specifically targeted towards the launch of new models, aligning with corporate objectives.
- Develop and implement strategic marketing plans and forecasts to achieve corporate objectives, ensuring effective control of marketing budgets.
- Measure and report the performance of all marketing campaigns, including those for new models, assessing them against goals and customer retention.
- Utilize data and insights to refine and optimize marketing strategies for maximum impact.
- Adapt and execute global marketing initiatives for the local market
- Minimum Bachelor's degree from reputable university in Business Administration, Management, Economic, PR, Media Relation or related field
- Minimum 15 years of working experience in an end to end marketing within the Senior Managerial levels, preferably in automotive, FMCG or tech industry
- Stong expertise in marketing strategy, product knowledge, and brand awareness
- Possess strong leadership skills in managing a big team,
- Enjoy working in a fast-paced environment and be able to work effectively and cooperatively with internal / external stakeholders
- Excellence in English verbal and written
- Key position to determine marketing strategy
- Competitive remuneration package