DID] Product Marketing Sr. Associate

South Jakarta
Permanent
Full-time

1 month ago

About DANADANA is a leading Indonesian digital wallet platform committed to making every transaction simple, secure, and accessible. As a homegrown fintech company, we serve millions across Indonesia with cashless solutions—from payments and transfers to investments. We aim to build a trusted and inclusive financial ecosystem, driven by innovation, collaboration, and continuous learning.Join us and be part of Indonesia’s digital transformation journey!📌 What We’re Looking For: Product Marketing Sr. AssociateWe require a Product Marketing to help us develop and implement comprehensive product marketing strategies that align with company objectives and market demands.What You Will Do :Strategy Development:

Develop and implement comprehensive product marketing strategies that align with company objectives and market demands.
Conduct market research and competitive analysis to identify opportunities and threats in the financial technology sector.

Product Positioning and Messaging:

Create compelling product positioning, messaging, and value propositions that resonate with target audiences.
Collaborating with category managers to define the unique value propositions of the company's fintech products or services. This involves crafting compelling messaging and positioning strategies to effectively communicate product benefits to the target audiences

Go-to-Market Planning:

Planning and executing multi-channel marketing campaigns for new product launches and updates, including planning, execution, and performance tracking.
Coordinate with cross-functional teams to ensure successful product rollouts

Marketing Campaigns:

Design and oversee marketing campaigns, including digital marketing, content marketing, and events, to drive product awareness and adoption.
Manage budgets and allocate resources effectively to maximize campaign impact.

Team Work:

Collaborating with cross-department stakeholders to align marketing strategies with business objectives and KPIs.
Foster a collaborative and innovative work environment.

Performance Analysis:

Monitor and analyze product performance metrics, market trends, and risk mitigation to optimize performance.
Prepare and present reports to senior management on product marketing effectiveness and ROI.

What You Will Need :

Bachelor's degree in Marketing, Business Administration, or related field.
4-7 years of experience in product marketing within the fintech industry, with a proven track record of driving user acquisition and market penetration.
Prior experience in the e-wallet or financial services industry is preferred.
Strong analytical skills with the ability to optimize media spending and interpret market trends.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Demonstrated experience in managing compliance and risk mitigation processes within a regulated environment.
Proven ability to drive brand perception and enhance customer satisfaction, particularly among the upper-middle-class demographic.

🎯 Ready to Apply?If you're passionate about innovation and eager to make an impact, we’d love to hear from you. Apply now and grow with us at DANA.

Dana

Apply Now