Sales Force Effectiveness Manager

• Create an environment of using internal and external data sources viz. sales (e.g. IQVIA, (ex-) Distributor Data, In-Market Data, DnA solution, ex-pharmacy - where available), Marketing execution data for new insights and better understanding of the Customer Engagement Journey.
• Leverage new analytical approaches ranging from predictive modelling, deep learning and decision modelling to understand the drivers of business performance.
• Drive SFE processes backed by strong data, insights and process rigor.
• Drive standardization of SFE tools, analytical methods, performance metrics and dashboards. • Implement a strong cadence of data-based review of deployment, size, structure, territory design and productivity assessment.
• Implement simple, engaging and insight-based sales incentive plans backed by strong hypothesis testing, industry benchmarking and fieldforce engagement studies.
• Review Segmentation & Targeting (S&T) and implements a strong process and cadence of periodic review of S&T for all must-win brands.
• Partner with IT and external vendors (example:Tinoss/IQVIA/Zuellig/DKSH/H-Research/IPSOS) and data uploads/automation for POA tools etc. as needed to develop monitoring or insight generation reports.
• Support business with reporting solutions like Xsight, Tableau and other self-service tools (Regional or Global) or other ad-hoc reports where global solutions do not suffice.
• Provide guidance on analyzing reports, flagging issues and creating solutions on how to improve the outcomes.
• Quantify the impact of Marketing and Media activities on sales through utilizing Marketing Mix modeling, attribution and custom analytics.
• Drive Country resource allocation on the basis of the understanding from Marketing Mix models and attribution modelling.
• Drive the culture of effort and investment analytics and shares findings with PT stakeholders.
• Identify training needs within Sales and Marketing teams related to various capabilities, including incentive communication, sales effectiveness, market research analysis, and effective segmentation & targeting.
• Design and deliver training programs in collaboration with Learning Managers to equip team members with the knowledge and skills required for success.
• Participate in Product Teams, leveraging your expertise in SFE and data analytics.
• Demonstrate agility and adaptability to evolving priorities and changing PT needs.
• Collaborate effectively with Marketing and other PT members, leveraging your unique skillset in areas such as: ─ Content creation and/or curation ─ Marketing campaign support and execution ─ Data analysis and interpretation
• Support the development and implementation of marketing initiatives that contribute to achieving portfolio performance goals.
• Comply with local regulations, industry and Bayer's code of conduct at all times.

• Minimum 3 years of experience in SFE, preferably within the pharmaceutical industry.
• Demonstrated understanding of the pharmaceutical sales process and challenges.
• Solid knowledge of sales enablement best practices and methodologies.
• Excellent communication, collaboration, and project management skills.
• Expert Data, Analytical and problem-solving skills, with proven track record of driving change through data and facts.
• Advanced Segmentation and Targeting knowledge and experience.
• Demonstrated proficiency in successfully providing reporting solutions to business stakeholders.
• Strong desire to learn and stay updated on the latest sales enablement trends, marketing developments, and the pharmaceutical industry landscape.
• Strong stakeholder management and the ability to communicate and collaborate effectively with senior management, diverse cross-functional as well as cross-country teams.
• Leadership skills and the ability to motivate and inspire co-workers and internal business partners.
• Being able to work independently with minimal guidance; determine own priorities and monitor resources within own work.
• Fluent in English, both written and spoken.
• Knowledge of agile practices preferably in life sciences environment, has strong experience collaborating at all levels of leadership and with frontline salesforce.
• Strong interpersonal, communication and relationship development skills combined with excellent business acumen (planning, execution) with a strong Customer focus.
• Energetic, Enthusiastic: self-driven and organized, ability to multi-task & manage deadlines

Bayer