Sales Manager (General Trade) - Electronics

• Strategic Channel Development: Develop and execute comprehensive sales strategies to drive market penetration and achieve aggressive sales targets within general trade channels (specialized electronics retailers).
• Account Management: Cultivate and maintain strong, long-term relationships with key accounts and decision-makers within modern trade partners. Negotiate favorable terms, promotions, and placement to maximize product visibility and sales.
• Sales Performance & Analysis: Monitor sales performance, analyze market trends, competitor activities, and consumer behavior to identify opportunities and challenges. Develop and implement corrective actions as needed.
• Team Leadership & Development: Potentially lead, mentor, and motivate a team of sales executives or merchandisers, fostering a high-performance culture and ensuring effective execution of sales plans.
• New Product Introduction (NPI): Collaborate closely with marketing and product development teams to ensure successful launches of new home appliance products into modern trade, including planning, forecasting, and promotional activities.
• Promotional Planning: Plan, implement, and evaluate promotional activities, in-store merchandising, and marketing initiatives with retail partners to boost sales and brand awareness.
• Forecasting & Reporting: Prepare accurate sales forecasts, budgets, and regular performance reports for management, highlighting key metrics, achievements, and areas for improvement.
• Market Intelligence: Gather and report on competitive activities, pricing strategies, and market opportunities to inform strategic business decisions.

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Minimum of 5 years of progressive sales experience in the consumer electronics or home appliances industry, with a strong focus on general trade channels.
• Demonstrated success in achieving and exceeding sales targets and expanding market share in competitive environments.
• Extensive knowledge of modern trade operations, retail dynamics, and key account management principles in Indonesia.
• Proven ability to develop and implement effective sales strategies and promotional plans.
• Strong negotiation, presentation, and communication skills.
• Excellent leadership, interpersonal, and analytical abilities.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Fluent in Bahasa Indonesia and English, both written and verbal.

Michael Page