Creative Strategy Specialist - Integrated Marketing (TikTok Shop by Tokopedia, Indonesia)

Jakarta
Permanent
Full-time

2 days ago

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.Responsibilities:
- Strategic Direction: Align creative strategies with business goals and brand identity.
- Creative Oversight: Manage and guide all creative efforts to ensure they are consistent with brand guidelines.
- Project Management: Plan and execute design related projects, manage timelines, and ensure efficient collaboration between teams
- Performance & Optimization: Use data to analyze creative performance and suggest improvements.
- Team & Vendor cross-functional support: Direct and support internal teams, freelancers, and vendors.
- Innovation: Find new ways to approach creative challenges and develop scalable solutions.
- Continuous Learning: Share insights and best practices to improve creative effectiveness across the company.Qualifications:Minimum qualifications:
- Bachelor's degree with 2-3 years of proven experience in developing successful campaigns, often from a background in marketing, advertising, or content creation.
- Able to use design tools, Figma and Adobe Creative Suites (Especially Photoshop, Illustrator, After Effect)is a must
- Demonstrated ability to lead end-to-end creative projects, from strategy through execution and evaluation.
- Strong in creative vision, able to generate unique, compelling ideas that capture attention and resonate with an audience.
- Good understanding in data and able to leverage performance data to generate improvements

TikTok

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