TikTok Shop Social Media Specialist - Integrated Marketing (TikTok Shop by Tokopedia, Indonesia)
- Jakarta
- Permanent
- Full-time
- Develop and execute (including some content production if needed) social media strategies across platforms (Instagram, TikTok, X, Facebook, YouTube) in line with Tokopedia's brand and business goals.
- Monitor and analyze social media performance metrics to optimize content, engagement, and campaign effectiveness through regular reporting and actionable insights.
- Conduct ongoing social listening to identify emerging trends, consumer sentiments, campaign related and potential issues or opportunities relevant to the brand.
- Stay up-to-date with platform updates, digital behavior, and cultural trends to ensure TikTok Shop stays relevant and ahead of the curve.
- Collaborate closely with internal stakeholders (creative, creators, online marketing and brand teams) and external agencies to plan and execute high-impact campaigns and real-time content activations.
- Ensure consistent brand voice, messaging, and community engagement across all social touchpoints.
- Support campaign retrospectives and competitive benchmarking to refine social strategies over time.Qualifications:Minimum qualifications:
- Minimum 2-3 years of experience in managing brand presence on major social media platforms.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Experience working with creative/media agencies, internal and external stakeholders from diverse functions.
- Strong understanding of content, formats, and platform-specific best practices.
- Able to thrive in fast-paced environments and manage multiple deadlines simultaneously.
- A collaborative mindset, proactive attitude, and keen attention to detail are a must.