Head of Social Media

PT Tentang Anak Bahagia

Jakarta
Permanent
Full-time

1 month ago
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About Tentang AnakImagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?About The RoleAs a Head of Social Media, you will play a pivotal role in developing and executing social media strategies to enhance Tentang Anak's online presence, engage with our audience, and drive user growth. The ideal candidate is not just familiar with social media; they are obsessed with it and possess a keen understanding of emerging trends, audience behaviors, and platform algorithms.Job Requirements

Strategy Development: Devise and execute comprehensive social media strategies based on analytical research to increase brand awareness, user growth, and enhance user engagement.
Content Creation: Develop and curate engaging and shareable content that aligns with Tentang Anak's brand identity and code of conduct. Tentang Anak content is always based on the latest reliable medical research and is reviewed by Experts (doctors)
Channel Growth: Oversee the growth of all social media channels, including but not limited to Instagram, Twitter, TikTok, and emerging platforms relevant to our target audience.
Analytic and Reporting: Monitor key social media metrics, analyze performance data, and generate regular reports to assess the effectiveness of campaigns and drive continuous improvement.
Trend Monitoring: Stay updated on the latest trends, technologies, and best practices in social media marketing, to implement innovative approaches to stay ahead of the competition.
Collaboration: Work closely with cross-functional teams, including Tentang Anak Expert Team, creative, brand, commerce, and community teams to ensure cohesive and integrated messaging across all channels

Requirements: * Demonstrated passion and enthusiasm for social media platforms with a proven track record of success of at least 7+ years of experience managing social media.

Leadership: experience leading a team and understand how to drive the team's performance
Curiosity and Innovation: A relentless individual who is always exploring new ideas and approaches in social media marketing.
Experience in generating breakthrough ideas for content that captivates and engages the audience.
A team player with effective communication skills to articulate and implement fresh ideas.
Comfortable in a dynamic environment and adaptable to changing trends.

PT Tentang Anak Bahagia