Nutrition Category Activation Manager

Reckitt Benckiser

  • Jakarta
  • Permanent
  • Full-time
  • 1 day ago
We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.About the roleThis role is responsible for the creation and delivery of the annual marketing activation plan for all Nutrition Brands across targeted audience, driving strategic and brand led activations up to outlet level. Bringing alive the spirit of the brand through Online/Offline events, sponsorships, activations, etc as business key lever to drive Business Growth.Your responsibilities
  • Build Strong Marketing Activation Plan aligned with Brand Strategies
  • Create and Deliver Strong Marketing Activation plan for all Nutrition Focused Brands align with Existing Brand Strategies.
  • Collaborate with Brand Marketing, Digital Marketing, Public Relation, Offline/Online Account team and customer to ensure our brands business objective is delivered within Marketing activation to support our commercial plans.
  • Directing Consumer and Trade Promotions.
  • Monitor, tracks and assesses the effectiveness of implemented activity/program and share adjustment ideas to enhance and assure effectiveness.
  • Leading on Brand Activation, Sponsorship, Partnership Execution Excellence
  • Build and maintain comprehensive marketing Activation Calendar align with brand marketing strategy.
  • Oversee the design of promotional programs to ensure achievement of objectives around brand activation and customer and employee engagement.
  • Develop Brief, Connect and Manage 3rd Pary Agency to ensure excellent Marketing Activation align with Brand Guideline.
  • Regularly evaluating 3rd party Activation Agency performance, Sharing Feedback for Progressive Performance Improvement.
  • Manage Annual and Querterly Budget Projection
  • Manage Marketing Activation Budget by key activity by focusing on demonstrating ROI.
  • Create all BTL activity for the customer within specified brand guidelines, secure and manage incremental funds.
  • Conduct regular sessions with related commercial team update marketing initiatives and feedback.
  • Monitor Marketing Activation Budget accrual including Activity document completion aligned with Agreed Budget Projection Phasing.
The experience we're looking for
  • A solid understanding and experiental marketing and brand experience across the industry including insights, measurement and best practice.
  • Ability to manage brand campaigns.
  • Great understanding of marketing metrics and marketing performance reporting.
  • Thorough understanding of omni-channel brand marketing practices.
  • Track record of successful end-to-end delivery of event projects and programs, from briefing and conceptualization to onsite build and supplier management.
The skills for successConsumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product plannnig, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills.What we offerWith inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.EqualityWe recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Reckitt Benckiser