Marketplace Executive

Jakarta
Permanent
Full-time

8 hours ago
Apply easily

About usLove, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).The roleYou will lead efforts to drive growth and operational excellence across Love, Bonito Shopee & Zalora, ensuring the flawless execution of campaigns and streamlined store operations. In this key role, you will shape strategic initiatives and scale business performance, working closely with cross-functional teams to achieve outstanding results during an exciting phase of growth.Main responsibilities :Account Management

Work hand-in-hand with Shopee & Zalora Relationship Manager to maximize brand exposure and platform support.
Collaborate with external partners (brand collaboration) to enhance performance and deliver impactful results.

Campaign Planning & Execution

Set clear and achievable revenue targets & marketing budget allocations, ensuring campaigns stay within budget while maximizing impact.
Update and maintain a monthly and weekly campaign calendar, ensuring all campaigns are well-planned, scheduled, and executed on time.
Coordinate campaign timelines and align cross-functional teams to ensure seamless execution.
Secure and manage campaign exposure placements on Shopee & Zalora.
Submit all necessary materials for marketplace campaigns, including SKU details and assets, ensuring all content is correctly formatted and aligns with campaign objectives.

Curate SKU selections, prepare campaign segments, and craft compelling copy for Shopee & Zalora broadcast messages and WhatsApp blasts.
Lead the planning and execution of ad-hoc projects, including brand collaborations and affiliates.

Performance Marketing

Plan, launch, and optimize Shopee & Zalora ads to achieve performance KPIs (CPC, ROAS, CR, CTR).
Develop targeting strategies tailored to Shopee & Zalora’s audience and format and conduct A/B testing to improve campaign efficiency.
Manage campaign budgets and ensure efficient spend allocation.
Stay updated on Shopee & Zalora ads trends, algorithm changes, and best practices.

Channel Performance

Review weekly channel performance, analyze key metrics, and identify opportunities or issues for optimization.
Analyze and report on channel performance at the end of each month, comparing results against targets and previous months, providing insights for continuous improvement.
Collaborate with marketplace’s AM to review quarterly performance across all channels, assess long-term strategies, and align on key actions for driving growth and achieving goals.

Store Operation

Oversee the entire order processing workflow, ensuring that orders are fulfilled on time, accurately, and efficiently.
Identify and resolve any bottlenecks or delays to maintain a smooth order flow.
Oversee timely execution of all scheduled promotions.

RequirementsQualifications & Experience

At least 1 year of experience in managing Shopee is required; experience with Zalora is a plus.
Fluency in English required for day-to-day communication.
Passionate about fashion and apparel and a good understanding of Love, Bonito.
Performance-centric mindset with a strong desire to achieve targets.
Excellent analytical skills and keen attention to detail, with the ability to interpret sales data, market trends, and financial metrics to drive informed decisions.
Strong communication and excellent collaboration and stakeholder management skills.
Growth mindset and sense of continuous improvement.
Extreme ownership and a self-starter who is hands-on with a ‘get things done’ attitude.
Gritty and able to work under pressure; comfortable to navigate through uncertainty.
Desire to work in a dynamic and fast paced environment.

Love, Bonito