B2B Growth Marketing Manager (Robotics Company)

Kelola

Indonesia
Permanent
Full-time

1 month ago
Apply easily

Hello jobseekers! Our Singaporean client is currently looking for a B2B Growth Marketing Manager to join their team with the following requirements:About our Client:
Our client is a start up company based in Singapore that specializes in robot deployment for both hardware companies and end users. Their mission is to cut down on deployment time and cost, enabling you to get your robots up and running quickly, efficiently, and with minimal training.Job Responsibilities:

Develop the overall lead generation strategy to fill the sales funnel most cost-effectively
Manage marketing budget and prioritise spending to maximise qualified leads
Create and execute lead-generation plans that deliver significant volumes of qualified leads cost-effectively, including SEO, email marketing, PPC (already very good at this), social media, and new marketing channels
Create automated programs to nurture existing web traffic and web inquiries to become sales-ready leads
Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximise ROI
Maximise website conversion rate through A/B testing of changes to website structure, design and content
Analyse industry trends, market conditions and competitors’ marketing tactics to identify new opportunities.

Job Requirements:

Minimum 5, preferably 8 years of experience with B2B online marketing programs, with a focus on lead generation.
Software industry experience, particularly SAAS, Robotics a plus
Demonstrated success in online lead generation
Expertise with a wide variety of lead generation tactics, including SEO, email

marketing, content marketing, PPC and social media * Strong analytical skills, with a data-driven, results-oriented approach

Excellent verbal communication, business writing, and copywriting skills
Strong project management and organisational skills
Tech-savvy, with a knowledge of marketing technologies (CRM, marketing automation, web analytics); html and WordPress a plus
Self-motivated, results-oriented, independent worker
Travel to trade shows, stakeholder planning sessions, and other events is required for this role.
Preferably strong command of English language, PREFERABLY with a working knowledge of Mandarin as we deal with Chinese and Taiwanese customers and suppliers often.

Kelola