At Boo, we're redefining how people connect—whether it’s finding friends, partners, or simply kindred spirits who truly understand them. What started as a single app has grown into a portfolio of platforms tailored to different communities and needs, all driven by our mission to build empathy, understanding, and authentic connection. We're a fast-growing startup with a passionate, mission-driven team—and we’d love for you to be part of it.The Roleou will be responsible for :
Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
Reviewing and optimising the design and content of all online assets including the company website and social media pages.
Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
Using A/B testing to optimize digital marketing performance.
Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Driving performance marketing via .
Working on app store optimization.
Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
Ideal Profile
You have at least 2 years experience ideally in Digital Marketing or Performance Marketing within Media & Entertainment and IT industry.
You have working knowledge of Paid Ads Marketing and Paid Ads Marketer
Experience within would be a strong advantage.
You pay strong attention to detail and deliver work that is of a high standard
You possess strong analytical skills and are comfortable dealing with numerical data
You are highly goal driven and work well in fast paced environments
