App Store Optimization Manager

Indonesia
Permanent
Full-time

13 days ago

At Boo, we're redefining how people connect—whether it’s finding friends, partners, or simply kindred spirits who truly understand them. What started as a single app has grown into a portfolio of platforms tailored to different communities and needs, all driven by our mission to build empathy, understanding, and authentic connection. We're a fast-growing startup with a passionate, mission-driven team—and we’d love for you to be part of it.The Role

Conduct detailed analysis of app store performance, monitoring trends in app page designs and effectiveness.
Track ASO metrics for our company’s apps, including keyword rankings, page conversion rates, and organic installs.
Gather and optimize the semantic core, and develop metadata for app pages across all available localizations.
Analyze competitors and devise strategies to increase organic traffic.
Improve app positioning in top charts.
Formulate hypotheses and conduct testing.
Prepare detailed reports on experiments and overall performance results.

Ideal Profile

2+ to 3 years working experience in the same field.
Proven work experience as a ASO Manager or similar role.

What's on Offer?

Flexible working options
Fantastic work culture
Opportunity to make a positive impact

Boo

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